Based in Berlin, Ontario, Laura has a global client base. Projects include working with IBM: Watson Analytics in Cognitive Marketing using AI, Project Manager to University of Waterloo Hybrid Media Professor Jane Tingley’s project anyWare, Digital Implementation Specialist for Viessmann Manufacturing Inc.
Local community initiatives include educator at Button Factory Arts as well as ongoing independent collaborative artistic and community engagement projects. Art$Pay is a platform for local artists to access tools, resources, and mentorship as well as connection and engagement with other industry partners looking to connect. As a partner with Art$Pay Laura optimizes databases, analytics, content strategy, and digital marketing initiatives.
Laura uses design thinking processes in any project to develop digital marketing and content strategy, user research and user interface (UX/UI), organizational digital integration and project management.